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Changing the event hire game
At Big Light Letters, we’ve taken an industry full of cowboys and clipboards and flipped it on its head.
No more clunky hire forms, confusing bonds, or messy processes - we built a tech-driven system that makes running an event hire business simple, efficient, and profitable. That’s why Brisbane delivered to 800+ events last year, Melbourne is already live, and Sydney is next in line with a limited number of Metro and Regional territories now open across Australia.
But it’s not just about the tech.
Our franchisees say the best part is working with us. 1:1 coaching, real mentoring, and a partnership that feels personal. Add in premium hire assets (with unbeatable value for the buy-in), a brand that’s already #1 on Google, and proven packages clients can’t get enough of, and you’ve got more than a franchise.
It's a business that’s designed to grow - with people who are genuinely invested in your success.
- Chris Fernando & Shannon Tumataroa
Founders Big Light Letters Australia
Owner/Operators of Big Light Letters Brisbane
Why choose a Big Light Letters franchise?
Big Light Letters Brisbane delivered to 800+ events last year, proving that light-up letters and backdrops are a go-to hire item across birthdays, weddings and corporates.
See our hire products here.
Our custom booking + routing software turns enquiries into confirmed bookings and plans efficient delivery runs. No lead fees, less admin, lower costs.
See online bookings in action here.
Franchise success stories
BRISBANE - OUR FLAGSHIP
800+ events delivered each year • 230+ Google reviews • $8-10k/week
Brisbane is where Big Light Letters began - and it’s still our flagship location. With proven systems, SEO dominance, and a signature product mix, Brisbane has become the city’s go-to choice for event hire.
MELBOURNE - OUR FIRST EXPANSION
Launched mid-August 2025 • Thousands in bookings in first month
Melbourne West is the newest Big Light Letters territory, and franchisees Roy & Cara are already off to a flying start. With strong demand across Geelong, Ballarat and the western suburbs, they’ve proven how quickly our systems and brand reputation can generate results.
SYDNEY - THE NEXT BIG ONE
Largest metro population 5.3M+ • Australia’s biggest event market • Huge corporate spend
Sydney is the next major opportunity on the map - and one of the biggest territories we’ll ever release. With proven demand for milestone birthdays, weddings, and corporate activations, plus our tech-driven systems ready to roll, this is a franchise built for scale from day one.
From enquiry to launch. Here's the process
TODAY - Register your interest here and get access to our Franchise Information Pack.
1.
THIS WEEK – Have a quick call with us to see if it’s the right fit. If yes, we’ll fast-track you to the next stage.
2.
NEXT 2 WEEKS – Meet with the founders 1:1, get your questions answered, and review the numbers.
3.
NEXT MONTH – If approved, you’ll sign franchise agreements and lock in your territory.
4.
WITHIN 5 MONTHS – Training complete, stock delivered, launch event done. You’re live, fully operational, and already earning from your first bookings.
5.
AVAILABLE OPPORTUNITIES
We don’t just throw pins at a map and hope for the best. At Big Light Letters, every franchise territory is carefully pre-set based on population, demand, and strength of the local events industry. That means when you grab a spot, you’re stepping into a region already primed for bookings and growth.
We’re keeping it limited with only a handful of Metro and Regional territories across Australia. Once they’re taken, that’s it - no doubling up, no overcrowding. Your patch is your stage, and every local enquiry in your area shines straight through to you with our booking system.
REGIONAL
START-UP COST - $59,900 + gst
ROYALTIES - 13% + gst
TERRITORIES AVAILABLE: Limited release of 9 regional centres nationwide:
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Gold Coast (currently serviced via Brisbane)
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Sunshine Coast (currently serviced via Brisbane)
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Newcastle
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Canberra
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Central Coast
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Wollongong
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Townsville
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Cairns
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Hobart
MARKETING TERRITORY - Exclusive marketing territory with dedicated local website page, SEO & ads
HIRE ASSETS - 95 items including:
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40 x 1.2m letters (combine into high-value words: LOVE, PARTY, MR & MRS, etc.)
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15 x 1.2m numbers (birthday staple)
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20 small letters (60cm & 40cm)
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10 neon signs
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4 stands
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2 flower walls (proven package seller)
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2 shimmer walls (proven package seller)
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2 floral sets (upsells)
PROVEN PACKAGES - Access to birthday, wedding, proposal, & corporate bundles already selling nationally
SYSTEMS & TECHNOLOGY
Proprietary booking system (live inventory, CRM, automated quotes, online payments)
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Funnels online enquiries directly into confirmed bookings
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No “lead fees” or commissions
Integrated routing & logistics software
-
Plans efficient delivery runs
-
Reduces fuel & on-road costs
-
Cuts down admin time
BRAND & MARKETING
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#1 SEO ranking in Google (80%+ of bookings via search)
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Branded website
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Social media starter kit
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Brochures & business cards
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SEO launch campaign
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Access to professional brand photo library - thousands of event & product photos
TRAINING, SUPPORT & EXTRAS
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Essential training + 1:1 coaching from BLL Director
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24/7 support from BLL HQ
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Comprehensive Franchise Operations Manual
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Branded t-shirts & hats
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Franchisee-only wholesale pricing on add-ons
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Annual franchisee conference invite
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National brand credibility
WHAT YOU'LL NEED
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No specific skills required (hospitality, trades, or sales background an asset)
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Physically fit or able to hire casual staff
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Van (e.g. Toyota Hiace)
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Storage: garage or small storage unit
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Business mindset & people skills
METRO
START-UP COST - $99,900 + gst
ROYALTIES - 13% + gst
TERRITORIES AVAILABLE: Limited release of 9 metro centres nationwide:
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Melbourne East
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Melbourne West (taken)
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Brisbane (taken)
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Perth
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Adelaide
+ New Zealand
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Auckland
MARKETING TERRITORY - Exclusive marketing territory with priority SEO ranking & boosted Google campaign
HIRE ASSETS - 150 items including:
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50 x 1.2m letters (expand to premium corporate/event words)
-
25 x 1.2m numbers
-
40 small letters (60cm & 40cm)
-
15 neon signs
-
8 stands
-
4 flower walls
-
4 shimmer walls
-
4 floral sets
PROVEN PACKAGES - Full suite of metro-optimised packages proven to sell at scale, particularly for high value corporate events.
SYSTEMS & TECHNOLOGY
Proprietary booking system (live inventory, CRM, automated quotes, online payments)
-
Funnels online enquiries directly into confirmed bookings
-
No “lead fees” or commissions
Integrated routing & logistics software
-
Plans efficient delivery runs
-
Reduces fuel & on-road costs
-
Cuts down admin time
BRAND & MARKETING
-
#1 SEO ranking in Google (80%+ of bookings via search)
-
Branded website
-
Social media starter kit
-
Brochures & business cards
-
SEO launch campaign
-
Access to professional brand photo library - thousands of event & product photos
TRAINING, SUPPORT & EXTRAS
-
Comprehensive training + 1:1 mentoring with advanced growth strategies
-
24/7 priority support from BLL HQ
-
Comprehensive Franchise Operations Manual
-
Branded t-shirts, hats & hoodies
-
Laptop & printer included
-
Franchisee-only wholesale pricing on add-ons
-
Annual franchisee conference invite
-
National brand credibility
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Priority access to national booking overflow
WHAT YOU'LL NEED
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No specific skills required (hospitality, trades, or sales background an asset)
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Physically fit or able to hire casual staff
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Medium/long wheelbase van (preferred high-top)
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Storage: 75m²+ shed/warehouse
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Business mindset & people skills
Frequently Asked Questions
Thinking about investing in a franchise opportunity in Australia? Here are the questions we get asked most about Big Light Letters, from what’s included to how much you could make. We’ve built this model in Brisbane and Melbourne and are opening new territories across Australia, so this will give you a clear picture of why our franchise stands out.
What’s included?
A Big Light Letters franchise is turnkey - everything you need to start earning:
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Premium light-up letters and numbers (with multiples of the most popular)
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Photo backdrops and neon signs (flower walls, shimmer walls, stands)
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Essential delivery gear (trolleys, cables)
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A dedicated local webpage on our national site
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Our proprietary online booking system with live inventory, quotes, CRM and payments (see live example here)
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Branded marketing kit and uniforms
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Comprehensive training, launch campaign, and ongoing 1:1 support
See more about our products and event packages on our website.
Why Big Light Letters?
Most franchises in Australia are food or fitness. We’re different:
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We sell event moments people photograph and share
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Brisbane has delivered to over 800 events in a year and we’re already #1 on Google
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Our model is tech-first with live booking, automated payments, and efficient routing
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We don’t need to sell franchises to survive. Our Brisbane business is already profitable. We only expand where we see real opportunity
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Franchisees like Roy & Cara in Melbourne rave about the value of the kit and how hands-on our support is
Do I need experience?
No formal qualifications or event experience are required. But we are picky about who we bring in. Self-motivation is non-negotiable. Roy & Cara in Melbourne are thriving because they’re driven, proactive, and committed. The qualities that matter most are energy, people skills, and pride in your work. A background in hospitality, trades, or sales is a bonus, but motivation beats credentials every time.
What areas are available?
We’ve mapped limited territories across Australia based on population and demand.
Operating: Brisbane (flagship, est. 2018), Melbourne West (launched 2025)
Next: Sydney (major opportunity)
Other available: Adelaide, Perth, Newcastle, Canberra, Wollongong, Townsville, Cairns, Hobart.
See above for available territories or go straight to the Sydney opportunity page.
How much does it cost?
Metro Franchise: $99,900 + GST
Regional Franchise: $59,900 + GST
That’s all-in: stock, systems, training, launch campaign. No marketing levies, no surprise extras. You just pay a flat 13% royalty on what you make.
How much could I make?
Here’s how the hire model could play out for a hypothetical franchise:
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1 corporate event ≈ $1,000
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5 birthdays @ $350 AOV = $1,750
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1 wedding ≈ $500
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1 baby shower ≈ $350
That’s roughly $3,600 in one week. Unlike labour-heavy franchises, our model is low-touch: deliver, set up, pick up. No expensive shop fitouts, no staff rosters to juggle - often just you, a van, and the open road. Low overheads + high impact = strong margins.
Disclaimer: These examples are indicative only. Actual results vary by location, effort, and demand. Big Light Letters does not offer a guaranteed income.
Couldn’t I do this myself?
Sure, you could buy a few letters and have a crack. But here’s what you’d miss: years of SEO investment (we already rank #1 on Google), our proprietary booking system (no messy forms or chasing payments), proven packages and styled photos that sell, and our national brand credibility. Plus, the support network. Plenty of people try to go it alone in this industry, but most never scale beyond a side hustle. With Big Light Letters, you skip the trial and error and step straight into a proven system.
What’s the next step?
Register your interest today. You’ll get our Franchise Info Pack, a quick intro call, and if it’s the right fit, you could be operational and earning in under 5 months.
