Brand Launch and Store Opening Hire: Light Up Letters, Arches, Orbs and Backdrops
A store opening or product launch has a few hours to make people stop, walk in and take a photo.
Big Light Letters supplies the pieces that do that job in Melbourne, Brisbane and the Gold Coast: light up letters, branded arch backdrops, chrome orbs, balloon garlands and photo walls. Everything is delivered, set up and collected by our team, so the marketing manager running the launch doesn't have to.
Here's what we've set up for recent launches, and which piece suits which kind of opening.
Why use light up letters for a store launch or launch night?
Letters spell the brand name, and they're lit. That matters most at night: a launch party, a VIP preview or a red carpet arrival, where the brand name is the brightest thing in the room and in every photo.
Recent launches we've lit up:
HONEY House Insurance promotion in King George Square Brisbane
TARTE at QT Gold Coast, for a Tarte Cosmetics brand launch.
GLOW for an Ella Baché store launch.
COMUNA for the launch of COMUNA Cantina in Brisbane.
For retail, the two placements that work are outside the shopfront, facing foot traffic, or just inside the window looking out, so the name reads from the street or the mall walkway. Our letters are 1.2m tall, solid steel, with A-frame stands bolted on, so they're stable on a footpath and can stay outdoors in any weather. That's also why we don't offer pickup hire: they're moved by van and trolley and installed by our team.
Letters are $150 each in Melbourne and $175 each in Brisbane, including GST, delivery, set up and collection.
When is an arch backdrop the better choice?
An arch carries more information than letters. Where letters say the name, an arch can carry the name, the campaign, the date and the offer. That makes it the piece for static promotions: inside a store, at the store front, or anywhere the backdrop has to do the explaining.
For Kidman's new store on Eagle St in Brisbane, launched during Brisbane Fashion Week 2026, we supplied our large white arch with a custom decal of the brand name in Kidman's brand colour. Kidman used the arch to hang their promotional bandanas, so the backdrop doubled as the display. It featured across their social media account, and provided a photo op for influencers attending the launch.
Our large white wooden arch is 2m tall and starts at $260 with a simple vinyl text decal. We can add full colour logos, faux florals, an acrylic sign or a neon sign, or pair it with a balloon garland.
Orbs or balloons: which suits your opening?
Both add colour and height. Which one fits depends on the brand.
Orbs (giant chrome spheres) suit fashion, activewear and cosmetic brands. They're reflective, minimal and photograph well under retail lighting. Our orb set is 10 inflatable chrome spheres in multiple sizes, 40cm, 60cm, 80cm, 1m, in gold or silver.
At AVER's Highpoint store opening in Melbourne in October 2026, we set silver orbs with a balloon garland, with silver balloons mixed through, to match the store's black, neutral and silver colour scheme. In a large shopping centre, the orbs at the entrance gave the opening height, texture and reflection that read from across the mall.
For a Vaseline product launch at Cali Beach Club on the Gold Coast, we supplied our gold orb set with gold plinths to display the product.
Balloons suit cafes, bars, restaurants and traditional retail. For openings we set up:
balloon arches over the entrance
freestanding garlands across the store front
balloon columns either side of the door
Garlands come in your brand colours and start at $350 for 3m or $700 for 6m. Orbs and balloons combine well, as the AVER opening shows.
What backdrop works for an expo booth or trade show?
A shimmer wall. It's 2.4m x 2.4m as standard, and we can size it to fit your booth, so it covers the back wall without a custom build. Hang an acrylic logo sign or a custom neon sign on it (we supply both) and it works as your media wall. It costs much less than a custom expo build, and the moving sequins give you colour and movement next to the printed banners on either side.
We also supply green walls for trade show booths, and flower walls for VIP nights and product launch backdrops, including several Jellyco VIP nights and a cosmetics product launch. Shimmer walls start at $350 and flower walls from $350, including delivery, set up and collection. Multi-day rates are available for expos and shopping centre installs.
Quick guide: which piece for which launch?
Launch type | What works | Why |
Launch night, VIP preview, red carpet | Light up letters | Brand name lit up after dark, in every photo |
Store front or window | Light up letters, balloon arch or garland | Reads from the street or mall walkway |
In-store promotion | Arch with custom decal | Carries the brand name, campaign and offer |
Fashion, activewear, cosmetics | Chrome orbs, plinths | Minimal, reflective, on trend |
Cafe, bar, restaurant opening | Balloon arch, columns, letters | Colour and a clear "we're open" |
Expo booth, trade show | Shimmer wall or green wall with acrylic or neon sign | Covers the booth wall for less than a custom build |
Frequently asked questions
Can you put our logo or brand name on the backdrop?
Yes. Arches take a decal of your brand name in your brand colour or we UV print colour logos, large, or complex designs. Shimmer walls, green walls and flower walls can hold an acrylic logo sign or a custom neon sign.
Do you set up before the store opens?
Yes. We deliver, set up and collect, and can work to centre or venue bump-in times, including early mornings and late-night collection.
Do you service the Gold Coast?
Yes. Delivery to the Gold Coast is a flat rate on top of the hire price. Recent Gold Coast launches include QT Gold Coast and Cali Beach Club.
Can light up letters stay outside a store for several days?
Yes. They're solid steel and built for outdoor use in all weather. Long-term and shopping centre installs are available at special rates.
How much does it cost to style a store opening?
Letters start at $150 each in Melbourne and $175 in Brisbane. Balloon garlands start at $350, shimmer walls and flower walls at $350, and our large arch is from $260. All prices include GST, delivery, set up and collection.
Do you offer full custom event styling?
No. We supply pre-set pieces you can book online, which keeps it quick and priced upfront.
About Big Light Letters
Big Light Letters is an event hire company founded in Brisbane in 2018, operating in Melbourne and Brisbane, with 4,000+ events and 250+ five-star Google reviews. We supply light up letters, arch backdrops, chrome orbs, balloon garlands, shimmer walls, flower walls and neon signs for brand launches, store openings, product launches and expos.
Book online here, chat to us on the site, or email info@biglightletters.com.au
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