SL7, 100K, #1: What Car Dealerships Spell in Lights

Jun 22
2 min read

Big Light Letters supplies 1.2m light up letters, 1.2m light up numbers, and photo backdrops for car dealership events across Melbourne, Brisbane, Geelong, the Gold Coast and the Sunshine Coast.

Launches, media events, annual awards nights and Christmas parties for dealerships and brands including BYD, Mazda, Mitsubishi and Volkswagen. So what do people ask for? Here's what's been on the showroom floor lately.

100K cars sold for BYD media promotion event

Launch events

When BYD launched the Sea Lion 7, our SL7 letters helped front the reveal. The images from a launch event can be used on social media and in dealer group comms, the model name in lights gives every shot an anchor and makes the launch a feature moment.

BYD showroom with a dark EV on display, two staff nearby, and a glowing BYD sign under bright ceiling lights. — *SL7 1.2m light up letters*

Media events

For a BYD Shark campaign we supplied 100K letters & balloons for a red carpet media event marking 100,000 cars sold. Those photos ran across multiple national media outlets. Photo walls, balloon arches and columns do the same job for showroom promotions.

Festive BYD showroom event with a red carpet, 100K marquee, and a car under a giant red bow as guests gather. — *100K 1.2m light up letters with balloon garland in the background*

Three women pose for a photo in front of a pink flower wall with a neon Lets Party sign, while another woman snaps the picture. — *Media wall photo features for milestones, ready to be shared.*

Annual Awards

Our '2026' light up year numbers featured at the Mitsubishi annual awards nights in Brisbane and in Melbourne. Same numbers and look, across two cities. For a national brand running state events, that consistency is important, every photo from every event matches, and one supplier handles both.

Red illuminated 2026 numbers on a dark stage with blue accent lights and a microphone stand, creating a dramatic event setup. — *2026 1.2m light up numbers at W Brisbane*

Crystal Mitsubishi Motors 2026 Distinguished Dealer trophy for Warragul Mitsubishi, with blurred 2026 lights behind — *2026 1.2m light up numbers at Crown Melbourne. Photo credit and congratulations to Warragul Mitsubishi.*

Woman poses smiling on a red chair beside a silver balloon-and-star display and shimmering mosaic wall in a modern lobby — *Photo and media walls for state and dealership awards nights*

Christmas Parties

Christmas parties are the night the dealership celebrates itself rather than the cars. We supplied MGM for Mt Gravatt Mazda's Christmas party - three letters everyone in the room recognises, and a photo spot for staff. We also theme dealership Christmas parties with shimmer walls and flower walls and balloons.

Two women in red dresses pose beside lit MGW letters in a bright gallery-like room with ocean paintings. — *MGM 1.2m light up letters at Howard Smith Wharves Bougainvillea House*

Banquet hall with lit VWSCF marquee letters. — *VW 1.2m light up letters on the Sunshine Coast*

Four young adults in formal attire smile on a red carpet, holding drinks before a black, red and gold balloon backdrop. — *Christmas party and corporate event theming - photo shimmer walls, balloons, flower walls and more.*

Your letters here

Model name, milestone, dealership initials - if it fits your event, we can spell it. Our light up letters are freestanding, need only a standard power point, and work indoors and out.

Hire includes delivery, set up and collection, handled locally from our Brisbane and Melbourne bases.

View live inventory availability and book instantly in minutes by clicking here.

Indoor BYD showroom display with giant lit BYD letters, potted plant, and fire pit beside floor-to-ceiling windows and blue sky. — *BYD#1 1.2m light up letters*